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GA4 - Resolving Issues

Connecting GA4 to BigQuery

Why Does This Matter? (3:55)
Quick Examples of What This Enables (3:18)
How Much Does It Cost? (3:42)
How Much Does It Cost (Enterprise Version)? (4:31)
Create and Configure Google Cloud Project (1:47)
Getting the Right Permissions to Make the Connection (4:14)
Making the Connection (3:24)

Resolving Attribution Issues

New, Direct Visits to Pages Other Than Home Page
Missing UTMs on Links
Self Referrals
(not set) Landing Pages
CPC (not set) Campaign Names
Campaign Names Shared Across Source/Mediums
CPC (not set) Campaign Ids
Facebook Attribution for All Facebook Links
Google Attribution for All Google Links
LinkedIn Attribution for All LinkedIn Links
Reddit Attribution for All Reddit Links
Direct Traffic Too High
Untagged Emails
Payment Processors as Referrals
Campaign Names That Aren't "Names"
Customizing a Channel Grouping

Resolving Bad/Missing Data

Developer/Staging Traffic Mixed in With Production Traffic
Internal Visitors Mixed in With Production Traffic
Segmenting Marketing Prospects from Existing Customers
Irregularly Low Engagement Rates
Setting GA4 Data Retention to Maximum
Landing Pages with Irregularly Low Bounce Rates (High Engagement Rates)
Landing Pages with Too-High Bounce Rates (Low Engagement Rates)
Getting 'purchase' Events Tracking
Getting 'add_shipping_info' Events Tracking
Getting 'add_payment_info' Events Tracking
Getting 'begin_checkout' Events Tracking
Getting 'view_cart' Events Tracking
Getting 'add_to_cart' Events Tracking
Getting 'remove_from_cart' Events Tracking
Getting 'view_item' Events Tracking

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Create and Configure Google Cloud Project

Link to Google Cloud Console

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